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News
August 2011
Keevily Spero Whitelaw, Inc - Insurance Services selects MitchellWest for a second year
Keevily Spero Whitelaw, Inc., a leader in Insurance Services has re-signed with MitchellWest to develop a branding, marketing, sales and business development program for the company and it's personal, commercial and NY workers compensation insurance lines.
August 2011
Thalle Industries, Inc. signs with MitchellWest for a third year
Thalle Industries, Inc, an environmentally responsible producer of high quality virgin and recycled aggregate, concrete and asphalt products for the construction industry, has re-signed for a third year with MitchellWest to provide branding, marketing and business development services.
April 2011
MitchellWest to brand and market Carla Marina, Inc. fashion accessories
Carla Marina Sardeira, formerly VP design of Joan Rivers fashion accessories and designer for Hugo Boss and Liz Claiborne, has formed Carla Marina, Inc. Carla Marina, Inc reflects worldwide cultures in fashion accessories that create joy, beauty, elegance, grace and sensuality. MitchellWest has been retained to brand and market the company and it's fashion accessory lines. MitchellWest will also develop the company's website, marketing / communications strategies and materials and product packaging.
December 2010
Rakow Commercial Realty Group, White Plains, NY signs with MitchellWest for second year to continue providing branding, marketing and business development services
The Rakow Commercial Realty Group, a full-service commercial real estate firm, has served tenants, buyers and sellers in the New York Metro area and Southern Connecticut for nearly a quarter-century. MitchellWest has been retained to develop and implement new branding, marketing, communications and selling strategies for all Rakow Group operations.
December 2010
The Business Council of Westchester, White Plains, NY signs with MitchellWest for third year
The Business Council of Westchester, the largest and most influential business organization in Westchester County, NY has re-signed with MitchellWest for a second year of marketing, advertising, design and business development services.
November 2010
EZKR Accounting and Consulting, LLP, White Plains, NY signs on for fifth year with MitchellWest
EZKR Accounting and Consulting, LLP, the largest accounting and consulting firm solely based in Westchester, NY has signed on for a fifth year of MitchellWest branding, marketing, design and business development services. Over the four years EZKR and MitchellWest have worked together, EZKR has quadrupled its revenue, increased its staff from 25 to over 60 professionals and has become one of the most recognizable and respected firms in its market.
October 2010
McLaren Engineering Group selects MitchellWest for nationwide and international marketing program
McLaren Engineering Group. one of America's foremost design engineering firms, has selected MitchellWest to market it's eight divisions - Structural, Marine, Bridge/Highway/Rail, Forensics, Entertainment, Waterborne Transportation, Site and Civil, Surveying. Along with the nationwide and domestic marketing, which will include both print and electronic elements, the program will have a focus on the geographic areas around McLaren's offices in West Nyack, NY (McLaren’s headquarters), New York City, Baltimore, MD and Orlando, FL.
August 2010
Thalle Industries, Inc, Briarcliff Manor, NY signs with MitchellWest for second year to continue providing branding, marketing, design and business development services
Thalle Industries is an environmentally responsible producer of high quality virgin and recycled aggregate and asphalt products for the construction industry in the NY metro area and the Hudson Valley. MitchellWest has developed a new brand image, market position, marketing/advertising program and sales strategy. MitchellWest will continue to develop marketing and PR strategies and provide marketing/communications materials to promote Thalle Industries commitment to the environment, high quality products and expert, cost-saving services.
August 2010
MitchellWest adds Director of Operations
We are pleased to announce that Sara Hammerschmidt has joined MitchellWest as Director of Operations.
Sara has been working with MitchellWest on special projects for the past year and we have decided to involve her talents in our work on a more consistent basis.
Sara's expertise and experience is a unique mix of planning, coordination, operations and research. Her work has ranged from industrial and operations engineering to urban planning and from research projects to database development. She has also worked with Dell, Inc. as a Capacity Planning Consultant and Motorola, Inc. as a Capacity Planning Analyst.
Sara's responsibilities will include project coordination and communication, database development and management, research, planning, organization and systems development both internally and to support client initiatives.
Education: BS - Industrial and Operations Engineering, University of Michigan, Ann Arbor.
MS - Community and Regional Planning, University of Texas.
Sara is a National Science Foundation Fellow.
Sara's contact Information:
Office: 914 478 1590
Direct: 914 368 9296
Email: saramh@mitchellwest.com
July 2010
Thalle Industries, Inc. signs with MitchellWest for a second year
Thalle Industries, Inc, an environmentally responsible producer of high quality virgin and recycled aggregate, concrete and asphalt products for the construction industry, has signed with MitchellWest to provide branding, marketing and business development services for a second year.
July 2010
MitchellWest wins Gold, Silver and Bronze awards in the 2010 Advertising Club of Westchester "Big W" annual awards competition
MitchellWest has won Gold, Silver and Bronze awards in the 2010 Advertising Club of Westchester annual "Big W" awards competition for work done for 3 clients: EZKR Accounting and Consulting, LLP, Thalle Industries, Inc. and The Business Council of Westchester.
June 2010
Keevily Spero Whitelaw, Inc - Insurance Services selects MitchellWest for branding and marketing program
Keevily Spero Whitelaw, Inc., a leader in Insurance Services has signed an agreement with MitchellWest to develop a branding, marketing, sales and business development program for the company and it's personal, commercial and NY workers compensation insurance lines.
March 2010
Thalle Construction, Inc taps MitchellWest to kick off marketing program
Thalle Construction Inc, one of the oldest and most prominent heavy construction companies in the U.S., has selected MitchellWest to create the marketing materials to position the company for future growth.
February 2010
Select Telecom Inc, Valhalla, NY signs with MitchellWest for second year
Select Telecom Inc, a well-known telecom company in the northeast, has re-signed with MitchellWest for a second year of marketing, advertising, design and business development services.
December 2009
The Business Council of Westchester, White Plains, NY signs with MitchellWest for second year
The Business Council of Westchester, the largest and most influential business organization in Westchester County, NY has re-signed with MitchellWest for a second year of marketing, advertising, design and business development services.
December 2009
Rakow Commercial Realty Group, White Plains, NY signs agreement with MitchellWest for branding, marketing and business development services
The Rakow Commercial Realty Group, a full-service commercial real estate firm, has served tenants, buyers and sellers in the New York Metro area and Southern Connecticut for nearly a quarter-century. MitchellWest has been retained to develop and implement new branding, marketing, communications and selling strategies for all Rakow Group operations.
November 2009
EZKR Accounting and Consulting, LLP, White Plains, NY signs on for fourth year with MitchellWest
EZKR Accounting and Consulting, LLP, the largest accounting and consulting firm solely based in Westchester, NY has signed on for a fourth year of MitchellWest branding, marketing, design and business development services. Over the four years EZKR and MitchellWest have worked together, EZKR has quadrupled its revenue, increased its staff from 25 to over 60 professionals and has become one of the most recognizable and respected firms in its market.
August 2009
Thalle Industries, Inc, Briarcliff Manor, NY signs agreement with MitchellWest for branding, marketing, design and business development services
Thalle Industries is an environmentally responsible producer of high quality virgin and recycled aggregate and asphalt products for the construction industry in the NY metro area and the Hudson Valley. MitchellWest was retained to develop a new brand image, market position, marketing and advertising program, sales strategy and communications materials to promote Thalle Industries commitment to the environment, high quality products and expert, cost-saving services.
April 2009 - Westchester Commerce Magazine
WHEN SIMPLE LOGIC DOESN'T PREVAIL
Marketing Opportunities in a Recession
by Mark Mitchell
During recessionary times, anxiety rises for most business owners and managers. Most often, their first reaction is protectionist, which leads to slashing budgets, cutting staff and canceling expansion plans. After all, who would argue with “circling the wagons” and lowering expenses when sales are slumping?
An early target for reducing expenses is frequently the marketing budget. After all, the competition is probably cutting their marketing budgets (or at least they say they are), and who needs marketing when people aren’t buying?
Read more...
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