Brand Development

Our brand development starts by working with a client to find the identity that is at the core of their company... it's central truth. It is the source of an authentic, credible brand that can be consistently reinforced throughout all company actions and communications. We also work to discover how the human aspect and personality of the company is portrayed, as this is the source of a company's emotional connection or disconnection to it's market. As important, we analyze how a company is perceived in it's market by it's customers, non-customers and competition.

In addition to defining how a company appears now, we also discuss the company's goals and vision of the future with company leaders... all directed toward creating a unique brand that is compelling, effective, memorable and sustainable. The result is a clear, well-defined brand concept that is logically correct and emotionally compelling.

From a clear, well-defined brand concept that is logically correct and emotionally compelling, we create a logo design that portrays the brand concept visually and a communications philosophy that will give direction to company operations, marketing strategy and planning.

Some questions to consider when analyzing an existing brand:

• Does your brand have a clearly defined purpose?
• Has your brand kept pace with changes in your customer base?
• Are employees delivering on your brand promise?
• Do your customers display loyalty to your brand / products / services?
• Have you lost connection to your customers?
• Do you have good and consistent reporting of marketing statistics?
• Are you communicating your brand in media and have creative appropriate to your market?
• Is your creative effective?
• Do key company leaders view marketing as a business driver and profit center?