Our brand development starts by working with a client to find the identity that is at the core of their company... its central truth. It is the source of an authentic, credible brand that can be consistently reinforced throughout all company actions and communications. We also work to discover how the human aspect and personality of the company is portrayed, as this is the source of a company's emotional connection or disconnection to its market. As important, we analyze how your company is perceived in a market by your customers, non-customers and competition.
In addition to defining how a company appears now, we also discuss the company's goals and vision of the future with company leaders... all directed toward creating a unique brand that is compelling, effective, memorable and sustainable. The result is a clear, well-defined brand concept that is logically correct and emotionally compelling.
From a clear, well-defined brand concept that is logically correct and emotionally compelling, we create a logo design that portrays the brand concept visually and a communications philosophy that will give direction to company operations and marketing strategy.